After my apprenticeship at CompanYoung in early 2022, I collaborated with them for my final exam on my graphic design course at UCN. The project involved creating an identity for their new company, LongStoryShort, who wants to focus on powerful storytelling in efficient video formats for B2B customers. The identity I came up with tries to incorporate this by using a professionel and precise aesthetic, but it also hints at their vision. The shapes are triangles in a colliding pattern which represents compression of their content, while not being immediately obvious.
